From a country trading post in 1907 to a leader in research and new seed technology today, the Dairyland Seed story spans four generations of Strachotas and thousands of successful relationships.

1907:   Simon and Andrew Strachota, owners of Strachota’s Country Store, begin selling White Dutch clover seed

1940:   Simon’s son, Orville, joins the family business

1955:   Store is sold to focus on seed business

1963:   Name is changed from Strachota Seed Company to Dairyland Seed Company

1977:   Orville’s sons, Tom and Steve, join the business; Investment in plant breeding begins

1980:   Orville's third son, John, joins the business

2001:   Introduced the world’s first hybrid alfalfa—HybriForce-400

2004:   Tom’s son, TJ, joins the business full time after graduation

2007:   Dairyland Seed celebrates its 100th anniversary

2008:   Dairyland Seed begins new relationship with parent company, Dow AgroSciences

2009:   The first GEN-2 Hybrid Alfalfa, HybriForce-2400, was launched

2013:   New HybriForce-3400 GEN-3 Hybrid Alfalfa introduced