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We put farmers first-exactly where they belong

Dairyland Seed remains 100% committed to pursuing the success of each of our valued customers as if it were our own. We never stop asking, “How will this help you succeed?” Farming is a tough job, and plenty of things—everything from weather and pest pressure to fluctuating markets—can stand in your way.

We get it. And we’re here to help.

Founded 1907

We’re proud to have delivered for farmers for more than a century and are even more excited about the next 100 years.

SEED PEOPLE

From agronomy to accounting, our team is full of passionate ag experts with one common goal—your success.

ACROSS THE MIDWEST

We have the seed, support and solutions for all types of soils and conditions, from the Dakotas to Indiana.
Meet the Team

DAIRY IS IN THE NAME, BUT LEADING EXPERTISE ACROSS ALL PRODUCTS IS OUR GAME

The word “dairy” may be in our name, but we do much more than just sell high-performance forage products. Dairyland Seed is a leading industry expert in corn, soybeans, alfalfa and silage. And we’re backed by Corteva Agriscience™, a U.S.-based company dedicated entirely to agriculture.

As a Corteva Agriscience brand, Dairyland Seed has access to more resources and better agronomics, allowing us to offer a wider selection of high-performing, success-building products.

DELIVERING BOTTOM-LINE SOLUTIONS

At Dairyland Seed, we never stop seeking out and exploring new and better ways to help our customers achieve success. Our heritage and solid foundation rooted in the seed industry allow us to reach higher, move forward faster and deliver better bottom-line solutions for farmers.

Better. Smarter. Stronger. Dairyland.

In 2018 several outstanding team members from Brodbeck Seeds®, Prairie Brand®, NuTech® and Seed Consultants® joined our team to create a better, smarter, stronger Dairyland Seed. As the North Central Corn Belt regional seed company of Corteva Agriscience™, we can deliver success for our customers like never before.

Growers now have access to a broader range of products, expanded agronomy and even more resources to help them grow their businesses—all backed by the same passionate, unending support and service that we’ve been known for throughout the past 110+ years.

To learn more about Corteva Agriscience, visit Corteva.com.

A History of Looking Forward

2018

As part of Corteva Agriscience™, Dairyland Seed joins forces with team members from Brodbeck®, Prairie Brand®, NuTech® and Seed Consultants® to become their North Central Corn Belt regional seed brand.

2016

After 13 years in the Dairyland Seed family and guided by the principle of “farmers first”, Gary Leeper joins the ranks of historic Dairyland Seed leaders as General Manager.

2008

Dairyland Seed turns the page as it begins its new relationship with parent company Dow AgroSciences, and Tom Strachota continues his leadership as he transitions from CEO to General Manager.

2004

The fourth generation of Strachotas enters the business as Tom’s son T.J. joins the marketing staff. Today, T.J. continues to pursue his passion for seed as Dairyland Seed’s Sales Effectiveness and Marketing Leader.

2001

Another millennium, another groundbreaking product. Following the purchase, expansion and modernization of an alfalfa conditioning facility in the heart of Idaho’s Treasure Valley, Dairyland Seed introduced the world’s first hybrid alfalfa—HybriForce-400.

1993

Dairyland Seed builds on its reputation for innovation by introducing the world’s first herbicide tolerant soybeans, helping to triple soybean sales over the previous year.

1977

Dairyland Seed enters a new era of growth by purchasing the 160-acre Teweles Seed research facility in Clinton, Wisconsin, and the 80-acre research facility in Sloughhouse, California, signifying their place at the table with other seed industry titans.

1976

Realizing the limitless potential of the business their father had built, Orville’s sons Tom and Steve officially become part of the Dairyland Seed family.

1967

The business had outgrown the home out of which Orville and his wife Marie were running it. So Dairyland Seed packed up and moved to its present location near West Bend, Wisconsin, building a modern 21,000 square foot warehouse, processing plant and office complex.

1963

An agriculture icon is born. To unify the corporate name with the name of their successful alfalfa seed Orville changed the name of the company to Dairyland Seed. Plus, as Orville put it, “It was a lot easier to spell.”

1961

With business booming, newly hired sales manager Ray Kubly went searching for a new network to help distribute Strachota Seed’s premium products, and the company became the first to offer farmer-dealers a full lineup of forage seed and hybrid corn seed. Kubly set up 50 farmer-dealers by the end of 1962, and by 1966, the network had grown to 500.

1955

When the times get harder, it’s time to work smarter. Just as Orville sold the country store, the bottom fell out of the market for White Dutch seed. But, as with all visionaries, Orville saw opportunity amid challenge. He noticed that farmers who had cash-cropped clover were now invested in dairying. So to fulfill a now rising need for forage to feed the cattle, insightful Orville put his chips on alfalfa. And the newly named Strachota Seed established Bakersfield Seed Service in California, giving the company access to the finest alfalfa in the country.

1940

In 1940, Simon’s seventh child and only son, Orville, just 20 years old, left Marquette University to run the family business after Simon’s unexpected death. Despite his mother’s pleas to give up the seed side of the business, Orville insisted they continue and strengthen their resolve to purchase and distribute only the highest quality product.

1920

In the early 1920’s, Andrew retired and Simon took over leading the family business, building it to great success.

1907

It all began over 110 years ago. In 1907, brothers Simon and Andrew Strachota began buying White Dutch clover seed from local farmers near their country store in St. Kilian, Wisconsin, and selling to major seed firms in Milwaukee. The seed was popular at the time as a standard part of grass mixes for seeding lawns.

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