Our people make us who we are.

Our people are the key to our business—they always have been and they always will be. We believe the right people can make as much of an impact as the right seed.

We’d like you to meet a few of the people on the Dairyland Seed team. 

Meet the team

Chris Pritchett

General Manager

Chris Pritchett serves as General Manager for Dairyland Seed. As General Manager, Chris is responsible for leading the Dairyland Seed Leadership Team, overseeing all aspects of the day-to-day operations of the company as well as working closely with the Corteva U.S. Seeds Business. Chris provides direction and support in ensuring Dairyland Seed continues operating under its core principles of putting farmers first and ensuring the company is strategically poised for future growth.

Chris started his career selling herbicides in the industrial vegetation and forestry market in Texas and Oklahoma, followed by a move to Indianapolis where he led the Corteva US Soybean herbicide business. Prior to joining Dairyland Seed, Chris served as the PhytoGen District Sales Leader in Texas.

Chris was raised in northern Georgia on a diversified farm consisting of commercial cattle, commercial poultry, hay, and apple production. He showed livestock growing up (cattle, hogs, and lambs) which led him into livestock judging. He leveraged this experience into judging livestock collegiately at University of Georgia, where he received degrees in Animal Science and Agribusiness.

He and his wife Morgan will be relocating to Wisconsin.

Boyd Hoffmann

Sales Leader

Boyd Hoffmann, Sales Leader, is responsible for managing the sales of Dairyland Seed through its dealer network in the upper Midwest. He currently holds a seat on the Dairyland Seed Leadership Team and has worked for the company since 2006 as both a District Manager and Regional Manager.

With 30+ years of seed sales experience, Boyd previously worked for Croplan Genetics and Pioneer Hi-Bred, before joining the Dairyland Seed Team. He also has experience as a Crop Production Specialist and a Certified Custom Applicator.

Boyd was born and raised on a dairy/grain farm in Sheboygan County, Wisconsin. He received a Bachelor’s Degree in Agriculture from UW-River Falls, with a Minor in Agronomy.  He currently resides in Oostburg, WI with his wife Laura.  Together they have three adult children and two grandchildren.

Kim Mayne

Operations Leader

Kim Mayne serves as Operations Leader for Dairyland Seed. He has full responsibility over all hybrid seed corn inventory and quality assurance. He also serves as Chairman of the Supply Chain committee and is the site leader at the Mount Hope operations facility. Kim is a member of Dairyland Seed’s Leadership Team.

Kim joined Dairyland Seed the warehouse staff in 1981 and since that time has served in a variety of roles from Warehouse and Shipping Manager, District Sales Manager and Corn Production Manager.

He began his career in the seed industry in 1973 working for Kussmaul Hybrids, in Mt. Hope, WI and served as warehouse manager, conditioning room supervisor and distribution manager in addition to various district sales manager responsibilities.

Kim and his wife Tanya reside in Mt. Hope, Wisconsin.

Deb Backhaus

Administrative And IT Leader

Deb Backhaus started with Dairyland Seed in 1983. From 1983 until 1988 she was employed as an order entry clerk, distribution manager for West Bend, and also in a sales administrative role. In 1988, she was promoted to Office Manager.

As Administrative and IT Leader, she is in charge of the Customer Service department and is responsible for IT project management along with the IT staff. Deb’s role also includes budgeting, managing mobile application development and web development and overseeing security of IT.

Deb is a member of Dairyland Seed’s Leadership Team. She also serves as a member of the Steering committee.

Deb was born and raised on a dairy farm near Kewaskum, Wis. She and her husband Dennis have three adult children, and one grandchild.  She is actively involved in their farm operation.

TJ Strachota

Sales Effectiveness and Marketing Leader

TJ Strachota serves as the Sales Effectiveness and Marketing Leader for Dairyland Seed. TJ is responsible for leading current and future sales growth initiatives and works closely with his team to develop and implement district level planning and growth activities. He also oversees the Marketing Department at Dairyland Seed, leading the charge with company advertising, promotion and brand development.

Dairyland Seed was started by TJ’s great-grandfather in 1907, and TJ became a fourth generation active family member when he joined full time in 2004. He grew up around the business, and worked part time during high school and as an intern during college. He joined Dairyland Seed as a Marketing Associate in 2004.

TJ is a proud graduate of the University of Notre Dame with a bachelor’s degree in Marketing.

TJ and his wife Katie have five children and reside in Cedarburg, Wisconsin.

Ryan Mueller

Product Portfolio and Agronomy Leader

Ryan Mueller is the Product Portfolio and Agronomy Leader for Dairyland Seed. His primary responsibilities include corn hybrid evaluation and recommendations, but he is also involved with marketing and the corn production plan. Ryan also oversees the Dairyland Agronomy Team and works to provide strategic direction on field sales support and product education.

Ryan has been with Dairyland Seed since 1995 and has been involved in product development and selection for much of his career working in both research and most recently with the commercial side of our business over the past 10 years. While in research, Ryan was instrumental in the development of Dairyland’s highly successful HiDF corn silage research program. He also established Dairyland’s HiDF on-farm strip plot testing program.

Ryan is a Wisconsin native and currently resides in Beloit, Wisconsin with his wife Tammy and two sons. He received his B.A. degrees in History and Psychology from Carroll University in Waukesha, WI.

Barb Kissinger

Finance Leader

Barb Kissinger serves as Finance Leader for Dairyland Seed.  She is responsible for providing financial reporting and guidance, financial analysis, ensuring compliance with accounting, financial, and internal control policies, and overseeing the Financial Services and Accounting staff.  Barb is a member of Dairyland Seed’s Leadership Team.

Barb graduated from the University of Milwaukee with a bachelor’s degree in Business, majoring in Finance and Industrial Relations.  After working in Human Resources for 10 years, she returned to school and earned her Bachelor of Business degree from Lakeland College where she majored in Accounting.  She has over 25 years of accounting and management experience, and has been with Dairyland Seed since 2006.

Barb and Todd Peterson reside in Fredonia, Wisconsin.

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