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| Semi-load of Hybrid Alfalfa Won at PDPW Annual Business Conference
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 March 20, 2006 - West Bend, Wis.
Rosly Bragger was all smiles at the Professional Dairy Producers of Wisconsin Annual Business Conference. That’s because the twelve-year old was the winner of a semi-trailer load of HybriForce-400 hybrid alfalfa, the grand prize drawing sponsored by Dairyland Seed Co., Inc.
“She was so excited,” said her father, Joe Bragger. “She hasn’t stopped chattering since.”
The semi was shipped from Dalhart, Texas, for the event. The 196 Relative Feed Value made it enticing to show attendees. “We wanted to relieve the stress on a farmer who had a shortage of hay supply due to last spring’s winterkill,” said Derry Abraham, alfalfa product manager for Dairyland Seed.
“The PDPW Annual Conference was the perfect event, because it brings in high quality producers from not only Wisconsin but other states as well. It is a very strong, producer-oriented organization,” Abraham said. “Its members represent the future of dairying.”
The Braggers farm near Independence, Wis. They milk 180 cows on their parlor/ freestall operation, finish out a number of steers, and raise 32,000 pullets for Golden Plump each year.
The Braggers also raise 350 to 400 acres of alfalfa every year.
This was the first year the Braggers attended the PDPW Annual Business Conference, and the Dairyland Seed booth was the first place they stopped.
“We walked in the doors, smelled that hay and went right on over,” he explained. “They hardly had the drawing box out yet.”
The Braggers are very appreciative of this prize, and will put the alfalfa to good use.
“We’d like to thank Dairyland Seed and everyone involved. This is very exciting for Rosly, and for our whole family,” he said. “We also would like to thank PDPW for this wonderful conference. It’s a fantastic opportunity to learn, exchange ideas and network with other producers.”
Dairyland Seed is a third-generation family seed business headquartered in West Bend, Wis. Dairyland has an established dealer network throughout the Upper Midwest with distributorships throughout North America, Canada and Argentina. Dairyland conducts the largest independent plant breeding effort in the U.S. seed industry. It is unique in the seed industry as it is the only privately held business with plant breeding programs in hybrid alfalfa, hybrid corn and soybeans. Primary research locations are at Clinton, Wis; Gibson City, Ill.; Otterbein, Ind.; Gilbert, Iowa; and Sloughhouse, Calif. Additional winter nursery locations are used in central and South America.
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| Lockwood Seed & Grain adds Dairyland Seed alfalfa products to line-up |
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| March 6, 2006 - West Bend, Wis.
Lockwood Seed & Grain, a division of A.L. Gilbert Co. of Oakdale, Calif., has announced the addition of elite Dairyland Seed alfalfa products to its offerings, bringing California producers alfalfa products developed specifically for their region.
In addition to the world’s first hybrid alfalfa, HybriForce-400, Lockwood will offer California producers a semi-dormant hybrid alfalfa – HybriForce-620. These alfalfas were developed through Dairyland’s patented msSunstra® hybrid alfalfa technology. The company will also distribute several of Dairyland Seed’s elite non-hybrid varieties (dormant and semi-dormant), including Magnum V, Magnum V-Wet, Magna 601, Magna 801 and Magna 901.
Lockwood Seed & Grain, based in Chowchilla, Calif., is a 40-year-old seed distributor with offices in Willows and Keyes. Lockwood has 12 sales representatives and a dealer network throughout the state.
“We wanted to offer producers in our area superior alfalfas, and that’s what Dairyland brings,” explains Bob Samuelson, general manager of Lockwood Seed. “One of Dairyland’s five research stations is based in Sloughhouse, just southeast of Sacramento, giving us local contact with their top research staff. And, like us, Dairyland is a family owned business.”
Tom Strachota, CEO of Dairyland Seed, said, “We are pleased that Lockwood has become a distributor of our products. We want to team with leaders, and Lockwood’s solid network will help expand the availability of our technologically advanced alfalfa products to California producers.”
Dairyland Seed is a third-generation family seed business headquartered in West Bend, Wis. Dairyland has an established dealer network throughout the Upper Midwest with distributorships throughout North America, Canada and Argentina. Dairyland conducts the largest independent plant breeding effort in the U.S. seed industry. It is unique in the seed industry as it is the only privately held business with plant breeding programs in hybrid alfalfa, hybrid corn and soybeans. Primary research locations are at Clinton, Wis; Gibson City, Ill.; Otterbein, Ind.; Gilbert, Iowa; and Sloughhouse, Calif. Additional winter nursery locations are used in central and South America.
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