Dairyland Seed names Larry Sterr Logistics Leader


Dairyland Seed has named Larry Sterr to the newly created position of Logistics Leader.  In this role Sterr will have overall responsibility for all Seed Distribution activities at Dairyland’s West Bend and Mt. Hope, Wisconsin locations.

“Larry is a driven individual who works diligently to be sure our seed is delivered in an efficient, timely and a safe fashion,” said Tom Strachota, CEO of Dairyland Seed.  “He has exhibited the skills necessary to oversee our Logistics activities at both our West Bend and our Mt. Hope locations.”

Dairyland’s West Bend location is primarily charged with deliveries to Dealers in Michigan, Ohio, and Indiana, as well as most of Wisconsin and Illinois.  The Mt. Hope location carries responsibility for shipments to North Dakota, South Dakota, Minnesota, Iowa, Missouri, and Tennessee, as well as the balance of Illinois and Wisconsin.

In this capacity Sterr will also oversee movement of seed supplies to and from Dairyland’s network of shipping, production and storage locations across the U.S. 

Sterr joined Dairyland Seed as a member of the warehouse staff at West Bend in 1991. He was promoted to Dealer Distribution Manager in 2005. 

“I look forward to expanding my role and working with our distribution team at Mt. Hope,” Sterr said.  “Customer Service is foremost for all of us, and I look forward to the challenge of meeting our customer’s expectations.”


About Dairyland Seed

Dairyland Seed began its seed business in 1907 and has built an established dealer network throughout the Upper Midwest. The business experienced great success under the leadership of the late Orville and Marie Strachota, as well as their sons Steve and John. Now part of Dow AgroSciences, the family leadership continues through their son Tom and grandson TJ. Dairyland Seed is headquartered in West Bend, Wis.